2026 M&A BENCHMARK DESK WSJ Prime: 6.75% · SBA 7(a) Variable: 9.25%–9.50% · Min SBA DSCR Gate: 1.25× 46 Verified Sold Comps · 34 SBA PLP Lenders, QoE CPAs & M&A Advisors
● 2026 Sold Multiples & SBA SOP 50 10 8.1 Underwriting

What Is Your E-Commerce Brand Worth at Exit in 2026?

Benchmark your Shopify, Amazon FBA, or DTC brand against 46 verified sold comps in 30 seconds — stress-test SBA 7(a) debt service coverage, and compare net proceeds across direct off-market buyers and vetted M&A brokers.

3.15× SDE2026 Median Multiple
1.25× DSCRSBA 7(a) Credit Gate

Store Valuation & SBA 7(a) Underwriting Workstation

Enter trailing-twelve-month (TTM) figures. All calculations run client-side until you request a match.

SDE Net Margin: 20.0% vs. Consumables / Supplements median 20%
Estimated Enterprise Value Range SOP 50 10 8.1
$1.62M – $1.98M
Midpoint: $1,800,000 Adjusted Multiple: 3.60× SDE

Valuation Multiple Waterfall TTM Accrual SDE

Category Base3.30×
Scale Tier Adj.+0.30×
YoY Growth Adj.+0.00×

Exit Path Net Proceeds Broker Auction vs. Direct Buyer

M&A Brokerage Net (after ~9.5% fee)$1,629,000
Direct Principal Buyer Match ($0 fee)$1,800,000
Direct Buyer Commission Savings$0 Fee — Save +$171,000

SBA 7(a) Acquisition Bankability Standard Diligence

Buyer Equity (10%)$180,000
SBA 7(a) Loan (90%)$1,620,000
Debt Service (10yr @ 9.5%)$20,962/mo
Post-Debt DSCR1.99× ✓ Passes 1.25×

SBA 7(a) Preferred (PLP) Lenders

SOP 50 10
Live Oak Bank The Huntington National Bank Byline Bank Celtic Bank Newity
Underwriting modeled to SBA SOP 50 10 8.1 standards: 1.25× minimum DSCR and 10% equity injection.

M&A & Marketplace Comp Sources

46 Comps
Quiet Light FE International Empire Flippers Acquire.com Website Closers Digital Exits
Category base multiples and scale premiums calibrated against published sold-deal reports.

Quality of Earnings & Diligence

QoE & Tax
BDO USA EisnerAmper Marcum LLP Centurica Mowery & Schoenfeld
Accrual GAAP conversion, bank-to-payout proof of cash, and SDE add-back verification standards.

Platform & Buyer Ecosystem

Omni-Channel
Shopify Plus Amazon Seller Central Walmart Marketplace Consumer PE Desks Holdco Acquirers
Multi-channel DTC, marketplace, and B2B catalog cohort benchmarks across $500K–$20M brands.

Institution names are referenced as industry underwriting benchmarks and directory resources; listing does not imply endorsement or partnership.

Market Data & Deal Partner Explorer

Verified sold-deal multiples, vetted SBA 7(a) lenders & QoE firms, weekly market pulse, and first-party telemetry.

2026 Median Sold Multiple3.15× SDE
Avg Time to Close72 Days
SBA 7(a) Financed Share68% of Deals
Mandatory QoE Threshold$3.0M+ Loan
Deal Profile / Segment ↕ Channel ↕ TTM Revenue & Deal Price ↕ Margin & Structure Sold Multiple ↕ Benchmark Source ↕
Supplement & Wellness DTC BrandRecurring subscription cohortShopify DTC$2.10M rev · $1.50M price21% SDE margin · SBA 7(a) + Seller Note3.40×Quiet Light
Pet Consumables & Treats BrandTrademarked Brand RegistryAmazon FBA$3.00M rev · $1.86M price20% SDE margin · SBA 7(a) Financed3.10×Empire Flippers
B2B Industrial & Safety CatalogRepeat commercial PO accountsShopify B2B$4.20M rev · $3.19M price20% SDE margin · Strategic Buyout3.80×FE International
Issue #42 · Late October 2026 Market BriefingWeekly Research

StoreExit Weekly: E-Commerce Deal Flow, Multiple Shifts & SBA Credit Notes

1. Consumables & Repeat-Purchase DTC Outperforming: Health, supplement, and pet consumable brands with >28% repeat order rates are clearing at 3.2×–3.8× TTM SDE, outperforming single-purchase catalog brands by 0.6×.
2. Asking Price Reductions on Stale Listings: Discretionary home goods and apparel listings sitting >90 days on major marketplaces are clearing after 8%–12% asking price cuts or 15%–20% seller financing notes.
3. SBA SOP 50 10 8.1 QoE Enforcement: Preferred lenders now require an independent CPA Quality of Earnings (proof-of-cash bank reconciliation) on all change-of-ownership loans ≥ $3.0M.
4. Broker Commission vs. Direct Principal Routing: On a $2.0M exit, full-service brokerage fees run $160K–$200K (8%–10%), driving more founders to test off-market buyer matching first.
Free Executive BriefingEvery Monday · 7:30 AM ET

Get the Weekly Deal Flow & Multiples Note

Built for e-commerce founders, acquisition entrepreneurs, SBA lenders, and M&A advisors. Receive verified sold multiples, price-cut alerts, and SBA credit updates once a week.

VALUATION METHODOLOGY & DEAL DESK

Built for Store Owners, Acquisition Buyers & Institutional Deal Teams.

StoreExit combines real-world e-commerce operating benchmarks with SBA SOP 50 10 8.1 credit underwriting rules — giving founders an objective valuation before going to market, and connecting qualified sellers with vetted SBA lenders, QoE CPA firms, M&A brokers, and direct off-market buyers.

46+Verified Comps & Valuation Bands
34Vetted SBA Lenders, QoE & M&A Firms
$500K–$20MCore Brand Enterprise Value Range
1.25× DSCRSBA SOP 50 10 Bankability Gate

01 Accrual SDE & Category Multiples

Multiples are indexed by primary revenue channel (Shopify DTC, Amazon FBA, B2B Catalog, Multi-Channel), TTM net margin vs. category median, scale tier ($250K to $2M+ SDE), and YoY revenue trajectory.

02 SBA 7(a) SOP 50 10 8.1 Stress-Test

Models 10% buyer equity injection, 90% senior SBA 7(a) debt amortized over 10 years at WSJ Prime + 2.75% (9.50%), 1.25× minimum post-debt DSCR, and the $3.0M mandatory independent QoE threshold.

03 Confidential Buyer & Broker Routing

Founders can compare net proceeds between a full-service M&A brokerage auction and a direct $0-fee off-market buyer match — and request confidential introductions to top advisors or lenders on their terms.